Green Ice Cream!!
Project: Green Ice Cream!!
Category: Brand Partner
Campaign: Campus coverage – Ice Cream Truck
Overview: Our Fleet includes several soft ice cream trucks which are used for brand activations throughout the spring / summer months. TD Bank contacted us to help them create a campus acquisition tour serving a unique Green Twist soft-serve cone. OTG went to work on the recipe to get the colour just right, and we hit the road! Our branded truck visited 10 campus locations and distributed 1500 cones at each location – a resounding and delicious success.
OTG Services: Soft-Serve Ice Cream Truck, exterior branding, recipe development for green ice-cream, tour logistics, campus outreach, venue procurement, Ambassadors