What Can Guerrilla Marketing Do for Your Business?
Guerilla marketing is a concept that can be quite difficult to define. On the one hand it’s about selling but on the other hand it runs at a much deeper level. It deals with effectively marketing more than simply selling and it has the ability to change an overall campaign strategy for the better.

Huge Potential for ROI

Guerrilla marketing is very budget-friendly while also offering small businesses the opportunity to see larger ROIs at the same time. When done properly, this type of marketing provides huge rewards for less money than standard advertising.

Stronger Brand Awareness

Guerrilla marketing ideas give smaller businesses the chance to go head-to-head against their competitors since the advertising can cost quite a bit less. This marketing type uses the element of surprise using unconventional methods to create an effect on the audience. Smaller businesses can advertise their services and products for less with the potential to see phenomenal results.

Brand awareness is increased through face-to-face marketing strategies designed to build up trust and confidence between your brand and the audience you are targeting. The idea is to leave customers with a positive impression of the brand through engaging and surprising advertising techniques. Places where you may see guerrilla marketing in place including shopping centres, train stations, special events, etc.

Guerrilla marketing can be said to be tomorrow’s successful marketing strategies. This is the future that we’re looking at right now and modern marketers need to learn how to make the most of it. It is unique and resonates to the very core of consumers, which is what is most needed now in today’s advertising landscape.

Learn more about guerrilla marketing campaigns and how you can use our food and interactive trucks to your advantage at www.onthegoads.ca.