Guerrilla Marketing

Guerrilla marketing is unique and different. It's something that leaves a mark on the audience and itspeaks volumes

What Is Guerrilla Marketing

Guerrilla marketing is an inbound marketing strategy that raises the awareness of brands across large audiences in unconventional ways. People often connect this type of marketing with the term “guerrill awarfare”, and it is what the marketing was named after. When you consider the elements of surprise that can be found in guerrilla warfare, and you look at the same type of surprises used in guerrilla marketing campaigns, it’s easy to see the connection. In simple terms, guerrilla techniques rely on these surprise elements in campaigns in order to raise brand awareness.

Benefits of Guerrilla Marketing

Guerrilla marketing is unique and different. It’s something that leaves a mark on the audience and itspeaks volumes. When done right, this marketing method can explode an advertising campaign andbring a brand’s awareness level to an all-time high.This marketing is also low-cost in nature, which makes it perfect for both small and big businesses. Inmany cases there is a lot more value of time versus money put into the project. It can also be used as away to repurpose the environment of your current audience in a way that includes your brand.

Types of Guerrilla Marketing

  • Events -​ Use guerrilla marketing ideas to your advantage at sporting events, concerts etc. to promote your products in a way that everyone in the audience will notice.
  • Outdoors -​ Take a look at the landscape around you and think about removable items that can be addedto statues or temporary artwork.
  • Indoors -​ Look for places where you can add something removable that doesn’t harm anything in the environment at indoor locations such as public buildings, bus stations etc.

Guerrilla Marketing in Action

One of the best ways to describe guerrilla marketing is to show you a real-life example of it. The BlairWitch Project used guerrilla efforts to market the film back in 1998. It was a horror film that used a basic camera and operated on a shoestring budget. It was based on the premise that there was a spectre living in the woods and a documentary was being made about it.

A website was created for marketing purposes and there was a lot of buzz when people started chatting about it on discussion boards. There were fans of the film even before it was finished – people that had never even seen the production were busy talking about it. The Sundance film Festival accepted it inNovember, 1998, just after the website launched in the summer of that year. All in all, the Blair WitchProject had an estimated cost of $60,000 to make and ended up bringing in more than $250 million. Interms of independent films, it was the most successful one ever created on a worldwide scale.

Find out more about guerrilla marketing and how our advertising methods can take your business to the next level today!

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Sacheen Mehta
Sacheen Mehta
14:44 29 Jan 20
What a great experience end to end that my company had with On The Go Ads. As an entrepreneur, I am looking at new ways to market my business and came across On The Go Ads I am so glad I did because this new unconventional way of marketing my business was something I never even thought about. We have seen an uptake in customer contacts by utilizing this service. I will definitely use On the Go in the future. Thanksread more
Andrew Brown
Andrew Brown
04:47 30 Oct 18
Ice Cream Kingdom
Ice Cream Kingdom
17:04 11 Mar 18
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