As a world-renowned advertising salesman once put it, “Nothing happens until somebody sells something”. These are wise words provided courtesy of Arthur H. Motley, who was the publisher and president of Parade Magazine. This is an insert that currently appears in approximately 530 newspapers across the United States with an estimated 74 million people reading …
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What Can Guerrilla Marketing Do for Your Business? Guerilla marketing is a concept that can be quite difficult to define. On the one hand it’s about selling but on the other hand it runs at a much deeper level. It deals with effectively marketing more than simply selling and it has the ability to change …
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