Project: Lululemon Pop-Up Shop
Category: Brand Partner
Campaign: National Tour
Overview: Lululemon was looking to create a targeted mobile retail experience that would touch specific groups such as college campus, running clubs and the yoga community. Working directly with Lulu’s merchandising team, we transformed an 18’ interactive truck into a nimble mobile store using fixtures and design cues from their flagship stores. The vehicle had full and secure PoP capabilities, change-rooms and storage.
OTG Services: Truck Procurement & Fabrication / interior Design w/ 3D floor plans / interior Installations / Exterior Vinyl Wrap