Project: Lululemon Pop-Up Shop
Category: Brand Partner
Campaign: National Tour
Overview: Lululemon was looking to create a targeted mobile retail experience that would touch specific groups such as college campus, running clubs and the yoga community. Working directly with Lulu’s merchandising team, we transformed an 18’ interactive truck into a nimble mobile store using fixtures and design cues from their flagship stores. The vehicle had full and secure PoP capabilities, change-rooms and storage.
OTG Services: Truck Procurement & Fabrication / interior Design w/ 3D floor plans / interior Installations / Exterior Vinyl Wrap
Project: Montréal Canadiens “Mobile Corporate Suite”
Category: Brand Partner
Campaign: Market Specific (Montréal)
Overview: The pandemic was tough on events, especially pro sports. The Montréal Canadiens and Rona wanted to reward the fans during the 2021 season by creating a mobile corporate suite that could arrive right to the doorstep of lucky winners at each and every game. OTG created a fully furnished environment complete with Food & Beverage, Big Screen TV, and 2-way connectivity live feed to watch the game in style.
OTG Services: Truck Rental / Interior Fabrication / Exterior Vinyl Branding / On-Site Ambassador Hosting
Project: Loblaws / No Name Giant Hauler
Category: Agency Partner
Campaign: Custom Fabrication
Overview: The Hauler is synonymous with the No-Name brand in Canada. Constructing a giant, fully drive-able yellow shopping cart was our biggest challenge to-date…and we love challenges. We started with the chassis of an antique hot rod, and proceeded to replicate the shopping cart frame on it. With careful attention to detail and precise colour match and branding, the Star was Born!
OTG Services: full construction & fabrication, vehicle procurement, branding, paint & vinyl
Project: Mobile Hearing Test Booth
Category: Brand Partner
Campaign: National Tour Asset
Overview: Hearing Life Canada was looking to expand its touch points beyond traditional clinics to allow more people access to early hearing testing. OTG constructed a specialized trailer, complete with a certified testing booth and consultation area. The trailer is being used for a variety of activities including events, snap visits to construction sites or other targeted industry locations, and as a temporary Pop-Up clinic during their renovations and re-branding.
OTG Services: Trailer procurement and full interior retrofits. Hearing Booth installation, decor, HVAC & Electrical, exterior branding / vinyl
Project: Tourism P.E.I
Category: Agency Partner
Campaign: Multi-Market XM campaign Out-Of -Home Media
Overview: OTG’s relationship with this agency has spanned several years with several strategic activations ranging from Food Truck sampling to large event customized mobile displays. Each year we work with the agency to enhance and improve the concepts, as well as expanding the scope of activations in order to touch more consumers. Everything from authentic food sampling, to East Coast entertainers, to multi-media presentations and contest mgmt. Truly one of our favourite projects each summer.
OTG Services: Food Truck, Interactive Truck, Customized Trailer. All retro-fits and branding. Specialized Menu development, contest fulfillment
Project: Green Ice Cream!!
Category: Brand Partner
Campaign: Campus coverage – Ice Cream Truck
Overview: Our Fleet includes several soft ice cream trucks which are used for brand activations throughout the spring / summer months. TD Bank contacted us to help them create a campus acquisition tour serving a unique Green Twist soft-serve cone. OTG went to work on the recipe to get the colour just right, and we hit the road! Our branded truck visited 10 campus locations and distributed 1500 cones at each location – a resounding and delicious success.
OTG Services: Soft-Serve Ice Cream Truck, exterior branding, recipe development for green ice-cream, tour logistics, campus outreach, venue procurement, Ambassadors
Project: Hanstone Mobile Showroom
Category: Brand Partner
Campaign: Custom Build & Purchase
Overview: Distributors of Quartz and Granite countertops wanted a multi-purpose custom truck to display product samples for inside sales and events. OTG designed a proprietary product wall that could display over 60 different samples at a glance. Finished the truck with a bar, neon signage, a coffee station and the exterior wrap. The perfect mobile sales tool.
OTG Services: Vehicle procurement, Full fabrication concept-to-completion, 3-D renderings, full lighting & electrical
Project: Tim Hortons Product Launch
Category: Agency Partner
Campaign: “Creamy Chocolate Chill”
Overview: One of our valued agency partners was embarking on a National initiative to sample a delicious new product. The campaign required 6 trucks that were capable of operating Ice Capp machines and had space for product for a very ambitious event schedule. OTG retrofitted our trucks to ensure each had the power & space to pull it off. We hand-picked the drivers and dispatched them across the country with the agency teams. From BC to Nova Scotia, the trucks travelled without incident in order to meet the target objectives.
OTG Services: Specialty Vehicle Rental, Exterior Branding, Electrical modifications, Profiled driver / operators
As a world-renowned advertising salesman once put it, “Nothing happens until somebody sells something”. These are wise words provided courtesy of Arthur H. Motley, who was the publisher and president of Parade Magazine. This is an insert that currently appears in approximately 530 newspapers across the United States with an estimated 74 million people reading …
Continue reading “Use Out-Of-Home Advertising to Reach More People”
What Can Guerrilla Marketing Do for Your Business? Guerilla marketing is a concept that can be quite difficult to define. On the one hand it’s about selling but on the other hand it runs at a much deeper level. It deals with effectively marketing more than simply selling and it has the ability to change …
Continue reading “What Can Guerrilla Marketing Do for Your Business?”
Please reach us using the information below.
Phone :1-877-414-7676
Fax :1-877-414-7627
© Copyright 2023 On The Go Ads
